![]() It’s interesting to note that Twitter’s new trending feature is similar to Facebook’s trending section that lists surging topics on the network. With the new feature, Twitter can reveal more details of the trend once you click on it, such as the main account associated with it and the top media and tweets this hour. For example, you might see “Coachella” in this new area, and have no clue the music fest was happening this week. Tapping into one of the trends will show you top real-time tweets about the topic, media, tweets by people you follow. Hands-on with twitter’s trending feature: But its functionality never really took off. Twitter tried to make this section more personalized with the acquisition of Summify. ![]() The functionality was introduced with the motive to present interesting content to users in an easy manner.īut it smacked of desperation because it often tried to squeeze in tweets into your network that didn’t feel too relevant. Twitter launched Discover in 2011, under the leadership of the co-founder and former CEO Jack Dorsey. With this update, Twitter’s desire to curate the most popular ideas and crazes is finally maturing. and is slowly expanding across the world. The Discover tab has been removed from both Android and iOS versions of the app. Some lightweight analytics (total tweets, trending direction) accompany each topic. With Tailored Trends, you see a list of trending hashtags, from serious (think #Hillary2016) to trivial (think #JonSnow). I had just been included in the rollout of an update where Twitter replaced its Discover tab with the new Tailored Trends feature. ![]() Instead I saw a list of trending topics with short descriptions and some analytics. Earlier this week, while searching on Twitter, I noticed that I couldn’t see activities based on people I follow when I clicked Discover.
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